Best CRM for Gyms in 2026
Gyms and fitness centres need CRM tools to manage memberships, track attendance, reduce churn, and run promotional campaigns. Member retention is the lifeblood of any gym business.
Reviewed by the Ikaroa team · Last updated: March 2026
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Open Doors: Best All-in-One CRM for Gyms
Open Doors is our top recommendation for gyms because it combines CRM, email marketing, SMS, booking, invoicing, and automation in a single platform. Instead of paying for multiple tools, gyms businesses get everything they need from day one, with unlimited contacts on every plan. It covers all the key needs: membership management, attendance tracking, churn prevention, and more.
Quick Summary: Top CRMs for Gyms
- 1Open Doorsfrom £97/month★ 4.8
- 2HubSpot CRMfrom £0/month★ 4.5
- 3Keapfrom £140/month (2 users)★ 3.9
- 4Brevofrom £0/month★ 4
- 5Zoho CRMfrom £0/month (3 users)★ 4.2
- 6ActiveCampaignfrom £12/month★ 4.4
Open Doors
⭐ Our Pick★ 4.8All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.
Open Doors Pricing for Gyms
✓Pros
- •All-in-one platform replaces 10+ tools
- •Significantly cheaper than buying separate tools
- •Built-in automation workflows
- •Unlimited contacts on all plans
- •White-label available for agencies
- •Dedicated support from Ikaroa team
✗Cons
- •Newer platform (fewer third-party integrations than HubSpot)
- •Learning curve for the full feature set
Best for: Small to medium businesses wanting one platform instead of 10 separate tools
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
HubSpot CRM Pricing for Gyms
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Keap Pricing for Gyms
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Best for: Small businesses and solopreneurs needing sales and marketing automation
Brevo
★ 4Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Brevo Pricing for Gyms
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Best for: Budget-conscious businesses needing email marketing with basic CRM
Zoho CRM
★ 4.2Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.
Zoho CRM Pricing for Gyms
✓Pros
- •Excellent value for money
- •Part of broader Zoho ecosystem (45+ apps)
- •Good AI features with Zia
- •Highly customisable at every tier
- •Free plan available for up to 3 users
✗Cons
- •Interface can feel dated compared to competitors
- •Learning curve for advanced features
- •Customer support can be slow
- •Some features feel bolted on
- •Mobile app could be more polished
Best for: Budget-conscious businesses wanting a full-featured CRM with room to grow
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
ActiveCampaign Pricing for Gyms
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Best for: Businesses prioritising email marketing and sophisticated automation
Open Doors vs HubSpot CRM for Gyms
| Feature | Open Doors | HubSpot CRM |
|---|---|---|
| Free Plan | ✗ Not available | ✓ Available |
| Starting Price | £97/month | £0/month |
| Mobile App | ✗ | ✓ |
| Email Marketing | Limited | ✓ |
| Automation | ✓ | ✓ |
| Our Rating | 4.8/5 | 4.5/5 |
Need a CRM set up for your gyms business?
Our team handles implementation, data migration, and training. We have done it for businesses just like yours.
Why Gyms Need a CRM
Running a gyms business means juggling multiple relationships, appointments, and follow-ups every single day. Without a proper system in place, opportunities slip through the cracks, follow-ups get forgotten, and you spend more time on admin than on delivering great service.
A CRM (Customer Relationship Management) system designed for gyms helps you centralise all your contacts, automate repetitive tasks, and gain visibility into your sales pipeline. The key needs for gyms include:
- ✓Membership management: Essential for gyms to manage day-to-day operations efficiently.
- ✓Attendance tracking: Essential for gyms to manage day-to-day operations efficiently.
- ✓Churn prevention: Essential for gyms to manage day-to-day operations efficiently.
- ✓Class scheduling: Essential for gyms to manage day-to-day operations efficiently.
- ✓Promotional campaigns: Essential for gyms to manage day-to-day operations efficiently.
The right CRM will pay for itself quickly through improved customer retention, faster follow-ups, and better organisation. Most gyms businesses see a positive ROI within the first 3 months of implementing a CRM. If you need help choosing or implementing one, get in touch with our team.
CRM for Gyms: Frequently Asked Questions
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