Autopilot vs HubSpot CRM
A detailed, side-by-side comparison of Autopilot and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Autopilot (4/5) may be the better fit if you prioritise Marketing teams wanting visual automation with built-in customer data platform. Read on for the full breakdown.
Autopilot vs HubSpot CRM at a Glance
Autopilot
★ 4Autopilot (now Ortto) is a visual marketing automation platform that combines customer data, messaging, and analytics. Known for its beautiful visual journey builder that makes creating complex automation workflows intuitive. It connects customer data from multiple sources to power personalised multi-channel campaigns.
Starting from: £449/month
Best for: Marketing teams wanting visual automation with built-in customer data platform
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Autopilot vs HubSpot CRM Feature Comparison
Here is how Autopilot and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Autopilot | HubSpot CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £449/month | £0/month |
| Best For | Marketing teams wanting visual automation with built-in customer data platform | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Autopilot vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Autopilot Pricing
Professional
£449/month
- ✓5,000 contacts
- ✓Email, SMS, in-app
- ✓Journey builder
- ✓Analytics
Business
£899/month
- ✓10,000 contacts
- ✓Advanced segmentation
- ✓Custom events
- ✓Dedicated IP
Enterprise
Custom
- ✓Custom contacts
- ✓Priority support
- ✓Custom integrations
- ✓SLA
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Autopilot and HubSpot CRM for clients. We can help you decide based on your specific needs.
Autopilot Pros and Cons
✓Pros
- •Beautiful, intuitive visual journey builder
- •Combines CDP with automation
- •Multi-channel messaging (email, SMS, in-app)
- •Good analytics and attribution
- •Clean, modern interface
✗Cons
- •Expensive for the contact limits
- •Smaller integration ecosystem
- •Less well-known than HubSpot or ActiveCampaign
- •Limited CRM functionality
- •Rebranding to Ortto caused confusion
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Autopilot vs HubSpot CRM
Both Autopilot and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Autopilot if you need Marketing teams wanting visual automation with built-in customer data platform. With a starting price of £449/month and a rating of 4/5, it offers beautiful, intuitive visual journey builder.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Autopilot and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Autopilot or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.