Bitrix24 vs HubSpot CRM
A detailed, side-by-side comparison of Bitrix24 and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Bitrix24 (3.9/5) may be the better fit if you prioritise Organisations wanting an all-in-one workspace with CRM, project management, and communication. Read on for the full breakdown.
Bitrix24 vs HubSpot CRM at a Glance
Bitrix24
★ 3.9Bitrix24 is a comprehensive workspace combining CRM, project management, communication, and HR tools. Known for its extensive free plan and self-hosted option.
Starting from: £0/month (unlimited users)
Best for: Organisations wanting an all-in-one workspace with CRM, project management, and communication
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Bitrix24 vs HubSpot CRM Feature Comparison
Here is how Bitrix24 and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Bitrix24 | HubSpot CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month (unlimited users) | £0/month |
| Best For | Organisations wanting an all-in-one workspace with CRM, project management, and communication | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Bitrix24 vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Bitrix24 Pricing
Free
£0/month (unlimited users)
- ✓Unlimited contacts
- ✓5GB storage
- ✓CRM
- ✓Project management
- ✓Chat
Basic
£36/month (5 users)
- ✓Everything in Free
- ✓24GB storage
- ✓Online store
- ✓Customer support
Standard
£74/month (50 users)
- ✓Everything in Basic
- ✓100GB storage
- ✓Marketing automation
- ✓Online documents
Professional
£149/month (100 users)
- ✓Everything in Standard
- ✓1TB storage
- ✓Sales intelligence
- ✓HR tools
Enterprise
£299/month (250 users)
- ✓Everything in Professional
- ✓3TB storage
- ✓Multiple branches
- ✓Scalability
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Bitrix24 and HubSpot CRM for clients. We can help you decide based on your specific needs.
Bitrix24 Pros and Cons
✓Pros
- •Incredibly generous free plan (unlimited users)
- •All-in-one workspace (CRM + PM + chat + HR)
- •Self-hosted option available
- •Per-organisation pricing (not per-user)
- •Built-in video conferencing
✗Cons
- •Interface is cluttered and overwhelming
- •Steep learning curve
- •Many features are basic rather than deep
- •Mobile app is clunky
- •Support can be slow
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Bitrix24 vs HubSpot CRM
Both Bitrix24 and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Bitrix24 if you need Organisations wanting an all-in-one workspace with CRM, project management, and communication. With a starting price of £0/month (unlimited users) and a rating of 3.9/5, it offers incredibly generous free plan (unlimited users).
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Bitrix24 and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Bitrix24 or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.