Brevo vs Shopify
A detailed, side-by-side comparison of Brevo and Shopify. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Shopify edges ahead overall with a rating of 4.5/5. However, Brevo (4/5) may be the better fit if you prioritise Budget-conscious businesses needing email marketing with basic CRM. Read on for the full breakdown.
Brevo vs Shopify at a Glance
Brevo
★ 4Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Starting from: £0/month
Best for: Budget-conscious businesses needing email marketing with basic CRM
Read full review →Shopify
★ 4.5Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.
Starting from: £24/month
Best for: Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem
Read full review →Brevo vs Shopify Feature Comparison
Here is how Brevo and Shopify compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Brevo | Shopify |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £24/month |
| Best For | Budget-conscious businesses needing email marketing with basic CRM | Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Brevo vs Shopify Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Brevo Pricing
Free
£0/month
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
Starter
£19/month
- ✓Everything in Free
- ✓20,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
Business
£49/month
- ✓Everything in Starter
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
Enterprise
Custom
- ✓Everything in Business
- ✓Dedicated IP
- ✓Priority support
- ✓Advanced integrations
Shopify Pricing
Basic
£24/month
- ✓Online store
- ✓Unlimited products
- ✓2 staff accounts
- ✓Basic reports
Shopify
£59/month
- ✓Everything in Basic
- ✓5 staff accounts
- ✓Professional reports
- ✓Lower card rates
Advanced
£289/month
- ✓Everything in Shopify
- ✓15 staff accounts
- ✓Custom reports
- ✓Lowest card rates
Shopify Plus
From £1,750/month
- ✓Enterprise features
- ✓Unlimited staff
- ✓Dedicated support
- ✓Customisable checkout
Not sure which to pick?
Our team has implemented both Brevo and Shopify for clients. We can help you decide based on your specific needs.
Brevo Pros and Cons
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Shopify Pros and Cons
✓Pros
- •Easiest e-commerce platform to use
- •Massive app ecosystem (8,000+ apps)
- •Excellent payment processing (Shopify Payments)
- •Scales from small to enterprise
- •Strong SEO capabilities
✗Cons
- •Transaction fees if not using Shopify Payments
- •Monthly costs add up with apps
- •Limited customisation without coding
- •Content management is basic compared to WordPress
- •Migrating away is difficult
Our Verdict: Brevo vs Shopify
Both Brevo and Shopify are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Brevo if you need Budget-conscious businesses needing email marketing with basic CRM. With a starting price of £0/month and a rating of 4/5, it offers very affordable, generous free plan.
Choose Shopify if you need Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem. Starting at £24/month with a 4.5/5 rating, it excels at easiest e-commerce platform to use.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Brevo and Shopify? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Brevo or Shopify for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.