Campaign Monitor vs HubSpot CRM
A detailed, side-by-side comparison of Campaign Monitor and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Campaign Monitor (4/5) may be the better fit if you prioritise Design-conscious brands and agencies wanting beautiful email campaigns. Read on for the full breakdown.
Campaign Monitor vs HubSpot CRM at a Glance
Campaign Monitor
★ 4Campaign Monitor is a premium email marketing platform known for its beautiful, professionally designed templates and brand-focused approach. Popular with design-conscious brands and agencies, it offers excellent template customisation, link review tools, and sophisticated analytics. Ideal for businesses where email design quality is a top priority.
Starting from: £7/month
Best for: Design-conscious brands and agencies wanting beautiful email campaigns
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Campaign Monitor vs HubSpot CRM Feature Comparison
Here is how Campaign Monitor and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Campaign Monitor | HubSpot CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £7/month | £0/month |
| Best For | Design-conscious brands and agencies wanting beautiful email campaigns | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Basic | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Campaign Monitor vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Campaign Monitor Pricing
Lite
£7/month
- ✓500 contacts
- ✓2,500 emails/month
- ✓Core email features
- ✓Basic analytics
Essentials
£16/month
- ✓500 contacts
- ✓Unlimited emails
- ✓Automation
- ✓A/B testing
- ✓Time zone sending
Premier
£130/month
- ✓500 contacts
- ✓Unlimited emails
- ✓Advanced segmentation
- ✓Send time optimisation
- ✓Phone support
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Campaign Monitor and HubSpot CRM for clients. We can help you decide based on your specific needs.
Campaign Monitor Pros and Cons
✓Pros
- •Beautiful, professionally designed templates
- •Excellent drag-and-drop email builder
- •Strong brand management tools
- •Good analytics and reporting
- •Clean, intuitive interface
✗Cons
- •No free plan available
- •Pricing is higher than competitors for similar features
- •Automation is less powerful than ActiveCampaign
- •Limited landing page functionality
- •Smaller integration ecosystem
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Campaign Monitor vs HubSpot CRM
Both Campaign Monitor and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Campaign Monitor if you need Design-conscious brands and agencies wanting beautiful email campaigns. With a starting price of £7/month and a rating of 4/5, it offers beautiful, professionally designed templates.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Campaign Monitor and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Campaign Monitor or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.