Constant Contact vs Shopify
A detailed, side-by-side comparison of Constant Contact and Shopify. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Shopify edges ahead overall with a rating of 4.5/5. However, Constant Contact (3.9/5) may be the better fit if you prioritise Small businesses and nonprofits wanting simple, reliable email marketing with great support. Read on for the full breakdown.
Constant Contact vs Shopify at a Glance
Constant Contact
★ 3.9Constant Contact is one of the longest-running email marketing platforms, trusted by small businesses for over 25 years. It offers straightforward email marketing with event management, social media tools, and e-commerce features. Known for excellent customer support and an easy learning curve.
Starting from: £10/month
Best for: Small businesses and nonprofits wanting simple, reliable email marketing with great support
Read full review →Shopify
★ 4.5Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.
Starting from: £24/month
Best for: Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem
Read full review →Constant Contact vs Shopify Feature Comparison
Here is how Constant Contact and Shopify compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Constant Contact | Shopify |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £10/month | £24/month |
| Best For | Small businesses and nonprofits wanting simple, reliable email marketing with great support | Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Constant Contact vs Shopify Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Constant Contact Pricing
Lite
£10/month
- ✓500 contacts
- ✓10x contact email sends
- ✓Basic automation
- ✓Social posting
Standard
£28/month
- ✓500 contacts
- ✓12x contact email sends
- ✓A/B testing
- ✓Contact segmentation
Premium
£75/month
- ✓500 contacts
- ✓24x contact email sends
- ✓Advanced automation
- ✓Custom segments
- ✓SEO recommendations
Shopify Pricing
Basic
£24/month
- ✓Online store
- ✓Unlimited products
- ✓2 staff accounts
- ✓Basic reports
Shopify
£59/month
- ✓Everything in Basic
- ✓5 staff accounts
- ✓Professional reports
- ✓Lower card rates
Advanced
£289/month
- ✓Everything in Shopify
- ✓15 staff accounts
- ✓Custom reports
- ✓Lowest card rates
Shopify Plus
From £1,750/month
- ✓Enterprise features
- ✓Unlimited staff
- ✓Dedicated support
- ✓Customisable checkout
Not sure which to pick?
Our team has implemented both Constant Contact and Shopify for clients. We can help you decide based on your specific needs.
Constant Contact Pros and Cons
✓Pros
- •Excellent customer support (phone, chat, email)
- •Very easy to learn and use
- •Built-in event management tools
- •Good deliverability rates
- •Strong template library
✗Cons
- •More expensive than newer competitors
- •Automation is basic compared to ActiveCampaign
- •Limited A/B testing on lower plans
- •Template editor can feel dated
- •Contact-based pricing gets costly
Shopify Pros and Cons
✓Pros
- •Easiest e-commerce platform to use
- •Massive app ecosystem (8,000+ apps)
- •Excellent payment processing (Shopify Payments)
- •Scales from small to enterprise
- •Strong SEO capabilities
✗Cons
- •Transaction fees if not using Shopify Payments
- •Monthly costs add up with apps
- •Limited customisation without coding
- •Content management is basic compared to WordPress
- •Migrating away is difficult
Our Verdict: Constant Contact vs Shopify
Both Constant Contact and Shopify are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Constant Contact if you need Small businesses and nonprofits wanting simple, reliable email marketing with great support. With a starting price of £10/month and a rating of 3.9/5, it offers excellent customer support (phone, chat, email).
Choose Shopify if you need Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem. Starting at £24/month with a 4.5/5 rating, it excels at easiest e-commerce platform to use.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Constant Contact and Shopify? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Constant Contact or Shopify for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.