Ecwid vs HubSpot CRM
A detailed, side-by-side comparison of Ecwid and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Ecwid (4/5) may be the better fit if you prioritise Businesses with existing websites wanting to add e-commerce without rebuilding. Read on for the full breakdown.
Ecwid vs HubSpot CRM at a Glance
Ecwid
★ 4Ecwid (by Lightspeed) is an e-commerce platform that lets you add an online store to any existing website. Instead of building a new site, you embed Ecwid's store widget into your current WordPress, Wix, or Squarespace site. Also offers a standalone store and POS. Popular with businesses that already have a website.
Starting from: £0/month
Best for: Businesses with existing websites wanting to add e-commerce without rebuilding
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Ecwid vs HubSpot CRM Feature Comparison
Here is how Ecwid and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Ecwid | HubSpot CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Businesses with existing websites wanting to add e-commerce without rebuilding | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Ecwid vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Ecwid Pricing
Free
£0/month
- ✓5 products
- ✓Online store
- ✓Mobile app
- ✓Social selling
Venture
£14/month
- ✓100 products
- ✓SEO tools
- ✓Coupons
- ✓Marketplace integrations
Business
£27/month
- ✓2,500 products
- ✓Abandoned cart emails
- ✓Product variations
- ✓Staff accounts
Unlimited
£67/month
- ✓Unlimited products
- ✓Priority support
- ✓Custom apps
- ✓Wholesale pricing
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Ecwid and HubSpot CRM for clients. We can help you decide based on your specific needs.
Ecwid Pros and Cons
✓Pros
- •Add e-commerce to any existing website
- •Generous free plan to start
- •No transaction fees on any plan
- •Multi-channel selling included
- •Easy to set up and manage
✗Cons
- •Free plan limited to 5 products
- •Design customisation is limited
- •Fewer features than Shopify or BigCommerce
- •App ecosystem is small
- •Advanced features require higher tiers
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Ecwid vs HubSpot CRM
Both Ecwid and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Ecwid if you need Businesses with existing websites wanting to add e-commerce without rebuilding. With a starting price of £0/month and a rating of 4/5, it offers add e-commerce to any existing website.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Ecwid and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Ecwid or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.