Gorgias vs HubSpot CRM
A detailed, side-by-side comparison of Gorgias and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Gorgias (4.2/5) may be the better fit if you prioritise E-commerce businesses wanting support helpdesk with deep Shopify integration. Read on for the full breakdown.
Gorgias vs HubSpot CRM at a Glance
Gorgias
★ 4.2Gorgias is a customer support helpdesk built specifically for e-commerce businesses. Deeply integrated with Shopify, BigCommerce, and WooCommerce, it lets support agents view order history, process refunds, and modify orders directly from the helpdesk. Known for its e-commerce automation and revenue tracking.
Starting from: £8/month
Best for: E-commerce businesses wanting support helpdesk with deep Shopify integration
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Gorgias vs HubSpot CRM Feature Comparison
Here is how Gorgias and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Gorgias | HubSpot CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £8/month | £0/month |
| Best For | E-commerce businesses wanting support helpdesk with deep Shopify integration | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
Gorgias vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Gorgias Pricing
Starter
£8/month
- ✓50 tickets/month
- ✓3 seats
- ✓Shopify integration
- ✓Live chat
Basic
£50/month
- ✓300 tickets/month
- ✓500 seats
- ✓Automation
- ✓Knowledge base
Pro
£290/month
- ✓2,000 tickets/month
- ✓500 seats
- ✓Revenue statistics
- ✓Custom fields
Advanced
£595/month
- ✓5,000 tickets/month
- ✓500 seats
- ✓Dedicated manager
- ✓Custom onboarding
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Gorgias and HubSpot CRM for clients. We can help you decide based on your specific needs.
Gorgias Pros and Cons
✓Pros
- •Purpose-built for e-commerce
- •Deep Shopify integration
- •Order management from within tickets
- •Revenue attribution for support
- •Strong automation for common queries
✗Cons
- •Per-ticket pricing can be unpredictable
- •Expensive for high-volume support
- •Limited use outside e-commerce
- •Knowledge base is basic
- •Reporting needs improvement
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Gorgias vs HubSpot CRM
Both Gorgias and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Gorgias if you need E-commerce businesses wanting support helpdesk with deep Shopify integration. With a starting price of £8/month and a rating of 4.2/5, it offers purpose-built for e-commerce.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Gorgias and HubSpot CRM? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Gorgias or HubSpot CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.