HubSpot CRM vs KashFlow
A detailed, side-by-side comparison of HubSpot CRM and KashFlow. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, KashFlow (3.7/5) may be the better fit if you prioritise UK small businesses wanting simple, affordable accounting with integrated payroll. Read on for the full breakdown.
HubSpot CRM vs KashFlow at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →KashFlow
★ 3.7KashFlow is a UK-built accounting software designed specifically for UK small businesses. It handles invoicing, expenses, bank feeds, payroll, and VAT returns with a focus on simplicity and HMRC compliance. Now part of the IRIS Software Group, it remains a solid choice for UK businesses wanting straightforward accounting.
Starting from: £8/month
Best for: UK small businesses wanting simple, affordable accounting with integrated payroll
Read full review →HubSpot CRM vs KashFlow Feature Comparison
Here is how HubSpot CRM and KashFlow compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | KashFlow |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £8/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | UK small businesses wanting simple, affordable accounting with integrated payroll |
| Our Rating | 4.5/5 | 3.7/5 |
| Mobile App | Yes | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs KashFlow Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
KashFlow Pricing
Starter
£8/month
- ✓Invoicing
- ✓Expense tracking
- ✓Bank feeds
- ✓VAT returns
Business
£16/month
- ✓Everything in Starter
- ✓Multi-currency
- ✓Purchase orders
- ✓Recurring invoices
Business + Payroll
£22/month
- ✓Everything in Business
- ✓Payroll
- ✓RTI submissions
- ✓Auto-enrolment
Not sure which to pick?
Our team has implemented both HubSpot CRM and KashFlow for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
KashFlow Pros and Cons
✓Pros
- •Built specifically for UK businesses
- •Payroll included on top tier (great value)
- •Simple, no-nonsense interface
- •HMRC Making Tax Digital compliant
- •Affordable compared to QuickBooks and Xero
✗Cons
- •Limited integrations compared to Xero
- •Interface is dated compared to modern tools
- •No mobile app available
- •Smaller user community
- •Limited customisation options
Our Verdict: HubSpot CRM vs KashFlow
Both HubSpot CRM and KashFlow are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose KashFlow if you need UK small businesses wanting simple, affordable accounting with integrated payroll. Starting at £8/month with a 3.7/5 rating, it excels at built specifically for uk businesses.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and KashFlow? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or KashFlow for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.