HubSpot CRM vs Omnisend
A detailed, side-by-side comparison of HubSpot CRM and Omnisend. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Omnisend (4.2/5) may be the better fit if you prioritise E-commerce businesses wanting affordable multi-channel marketing automation. Read on for the full breakdown.
HubSpot CRM vs Omnisend at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Omnisend
★ 4.2Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.
Starting from: £0/month
Best for: E-commerce businesses wanting affordable multi-channel marketing automation
Read full review →HubSpot CRM vs Omnisend Feature Comparison
Here is how HubSpot CRM and Omnisend compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Omnisend |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | E-commerce businesses wanting affordable multi-channel marketing automation |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Yes | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Omnisend Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Omnisend Pricing
Free
£0/month
- ✓250 contacts
- ✓500 emails/month
- ✓60 SMS
- ✓Pre-built workflows
Standard
£13/month
- ✓500 contacts
- ✓6,000 emails/month
- ✓60 SMS
- ✓Advanced automation
Pro
£52/month
- ✓2,500 contacts
- ✓Unlimited emails
- ✓3,933 SMS
- ✓Advanced reporting
- ✓Priority support
Not sure which to pick?
Our team has implemented both HubSpot CRM and Omnisend for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Omnisend Pros and Cons
✓Pros
- •Purpose-built for e-commerce
- •Pre-built automation workflows save time
- •Multi-channel (email, SMS, push)
- •Good Shopify and WooCommerce integrations
- •Affordable for small stores
✗Cons
- •Less useful for non-e-commerce businesses
- •SMS credits limited on lower plans
- •Template designs could be more modern
- •Reporting is basic compared to Klaviyo
- •Free plan is very limited
Our Verdict: HubSpot CRM vs Omnisend
Both HubSpot CRM and Omnisend are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Omnisend if you need E-commerce businesses wanting affordable multi-channel marketing automation. Starting at £0/month with a 4.2/5 rating, it excels at purpose-built for e-commerce.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Omnisend? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Omnisend for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.