HubSpot CRM vs QuickBooks
A detailed, side-by-side comparison of HubSpot CRM and QuickBooks. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, QuickBooks (4.3/5) may be the better fit if you prioritise Small to medium UK businesses wanting industry-standard accounting with a large accountant network. Read on for the full breakdown.
HubSpot CRM vs QuickBooks at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →QuickBooks
★ 4.3QuickBooks by Intuit is the most widely used small business accounting software in the world. It offers invoicing, expense tracking, bank reconciliation, VAT returns, payroll, and financial reporting. QuickBooks Online is the cloud version, popular for its ease of use and extensive accountant ecosystem.
Starting from: £10/month
Best for: Small to medium UK businesses wanting industry-standard accounting with a large accountant network
Read full review →HubSpot CRM vs QuickBooks Feature Comparison
Here is how HubSpot CRM and QuickBooks compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | QuickBooks |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £10/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Small to medium UK businesses wanting industry-standard accounting with a large accountant network |
| Our Rating | 4.5/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs QuickBooks Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
QuickBooks Pricing
Simple Start
£10/month
- ✓1 user
- ✓Income & expenses
- ✓Invoicing
- ✓Tax deductions
Essentials
£20/month
- ✓3 users
- ✓Bill management
- ✓Multi-currency
- ✓Time tracking
Plus
£30/month
- ✓5 users
- ✓Project tracking
- ✓Inventory tracking
- ✓Budgeting
Advanced
£48/month
- ✓25 users
- ✓Custom roles
- ✓Batch invoicing
- ✓Dedicated account manager
Not sure which to pick?
Our team has implemented both HubSpot CRM and QuickBooks for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
QuickBooks Pros and Cons
✓Pros
- •Most widely used small business accounting software
- •Huge accountant and bookkeeper network
- •Excellent mobile app
- •Strong bank feed integrations
- •Easy VAT return filing for UK businesses
✗Cons
- •Pricing increases regularly
- •Per-user limits on lower tiers
- •Payroll is an expensive add-on
- •Can be slow with large data sets
- •Customer support quality has declined
Our Verdict: HubSpot CRM vs QuickBooks
Both HubSpot CRM and QuickBooks are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose QuickBooks if you need Small to medium UK businesses wanting industry-standard accounting with a large accountant network. Starting at £10/month with a 4.3/5 rating, it excels at most widely used small business accounting software.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and QuickBooks? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or QuickBooks for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.