HubSpot CRM vs Smartsheet
A detailed, side-by-side comparison of HubSpot CRM and Smartsheet. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Smartsheet (4/5) may be the better fit if you prioritise Enterprises wanting spreadsheet-familiar work management with automation. Read on for the full breakdown.
HubSpot CRM vs Smartsheet at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Smartsheet
★ 4Smartsheet is a spreadsheet-like work management platform used by enterprises for project management, reporting, and workflow automation. Can be adapted for CRM use.
Starting from: £6/user/month
Best for: Enterprises wanting spreadsheet-familiar work management with automation
Read full review →HubSpot CRM vs Smartsheet Feature Comparison
Here is how HubSpot CRM and Smartsheet compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Smartsheet |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £6/user/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Enterprises wanting spreadsheet-familiar work management with automation |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Smartsheet Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Smartsheet Pricing
Pro
£6/user/month
- ✓Unlimited sheets
- ✓Gantt, grid, card views
- ✓Automations
- ✓Forms
Business
£22/user/month
- ✓Everything in Pro
- ✓Unlimited automations
- ✓Document builder
- ✓Proofing
Enterprise
Custom
- ✓Everything in Business
- ✓WorkApps
- ✓Connectors
- ✓Advanced admin
Not sure which to pick?
Our team has implemented both HubSpot CRM and Smartsheet for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Smartsheet Pros and Cons
✓Pros
- •Familiar spreadsheet interface
- •Powerful automation engine
- •Good for enterprise workflows
- •Strong reporting and dashboards
- •WorkApps for custom portals
✗Cons
- •Not designed as a CRM
- •Can be expensive for what it offers
- •Interface can feel corporate
- •Steep learning curve for advanced features
- •Limited CRM-specific functionality
Our Verdict: HubSpot CRM vs Smartsheet
Both HubSpot CRM and Smartsheet are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Smartsheet if you need Enterprises wanting spreadsheet-familiar work management with automation. Starting at £6/user/month with a 4/5 rating, it excels at familiar spreadsheet interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Smartsheet? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Smartsheet for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.