HubSpot CRM vs Trello
A detailed, side-by-side comparison of HubSpot CRM and Trello. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Trello (4.2/5) may be the better fit if you prioritise Small teams and individuals wanting simple, visual task management. Read on for the full breakdown.
HubSpot CRM vs Trello at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Trello
★ 4.2Trello is the original Kanban board tool for project management. Owned by Atlassian, it offers a simple, visual approach to task management using boards, lists, and cards. Its intuitive drag-and-drop interface makes it one of the easiest project management tools to learn, while Power-Ups extend its functionality for more complex needs.
Starting from: £0/month
Best for: Small teams and individuals wanting simple, visual task management
Read full review →HubSpot CRM vs Trello Feature Comparison
Here is how HubSpot CRM and Trello compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Trello |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Small teams and individuals wanting simple, visual task management |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Exclusive Discount | N/A | N/A |
HubSpot CRM vs Trello Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Trello Pricing
Free
£0/month
- ✓Unlimited cards
- ✓10 boards per workspace
- ✓Unlimited storage
- ✓250 automations/month
Standard
£4.20/user/month
- ✓Unlimited boards
- ✓Advanced checklists
- ✓Custom fields
- ✓1,000 automations/month
Premium
£8.40/user/month
- ✓Dashboard, Timeline, Calendar views
- ✓Unlimited automations
- ✓Admin controls
- ✓Priority support
Enterprise
£14.60/user/month
- ✓Unlimited workspaces
- ✓Organisation-wide permissions
- ✓Multi-board guests
- ✓Free SSO
Not sure which to pick?
Our team has implemented both HubSpot CRM and Trello for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Trello Pros and Cons
✓Pros
- •Extremely easy to learn and use
- •Great free plan for individuals and small teams
- •Intuitive drag-and-drop interface
- •Large Power-Up ecosystem
- •Excellent mobile app
✗Cons
- •Limited for complex project management
- •No native Gantt charts or resource management
- •Reporting is basic
- •Can become unwieldy with many cards
- •Advanced features require Premium tier
Our Verdict: HubSpot CRM vs Trello
Both HubSpot CRM and Trello are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Trello if you need Small teams and individuals wanting simple, visual task management. Starting at £0/month with a 4.2/5 rating, it excels at extremely easy to learn and use.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between HubSpot CRM and Trello? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up HubSpot CRM or Trello for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.