Mailchimp vs Notion
A detailed, side-by-side comparison of Mailchimp and Notion. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, Mailchimp (4/5) may be the better fit if you prioritise Small businesses and creators focused on email marketing. Read on for the full breakdown.
Mailchimp vs Notion at a Glance
Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Notion
★ 4.4Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Starting from: £0/month
Best for: Teams wanting a flexible workspace that can be moulded into a custom CRM
Read full review →Mailchimp vs Notion Feature Comparison
Here is how Mailchimp and Notion compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Mailchimp | Notion |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small businesses and creators focused on email marketing | Teams wanting a flexible workspace that can be moulded into a custom CRM |
| Our Rating | 4/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Yes |
| Ikaroa Exclusive Discount | N/A | N/A |
Mailchimp vs Notion Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Notion Pricing
Free
£0/month
- ✓Unlimited pages
- ✓7-day page history
- ✓10 guests
Plus
£7/user/month
- ✓Everything in Free
- ✓Unlimited file uploads
- ✓30-day page history
- ✓100 guests
Business
£12/user/month
- ✓Everything in Plus
- ✓SAML SSO
- ✓90-day page history
- ✓250 guests
Enterprise
Custom
- ✓Everything in Business
- ✓Advanced security
- ✓Audit log
- ✓Unlimited page history
Not sure which to pick?
Our team has implemented both Mailchimp and Notion for clients. We can help you decide based on your specific needs.
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Notion Pros and Cons
✓Pros
- •Extremely flexible and customisable
- •Beautiful, clean interface
- •Combine docs, databases, and wikis
- •Active template community
- •Good free plan
✗Cons
- •Not a dedicated CRM (requires building your own)
- •No automation without third-party tools
- •No email integration by default
- •Can become slow with large databases
- •Learning curve for advanced features
Our Verdict: Mailchimp vs Notion
Both Mailchimp and Notion are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Mailchimp if you need Small businesses and creators focused on email marketing. With a starting price of £0/month and a rating of 4/5, it offers extremely well-known and trusted brand.
Choose Notion if you need Teams wanting a flexible workspace that can be moulded into a custom CRM. Starting at £0/month with a 4.4/5 rating, it excels at extremely flexible and customisable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Consider Open Doors Instead
Why choose between Mailchimp and Notion? Open Doors gives you the best features of both in one platform, for less. It is an all-in-one CRM with email marketing, SMS, funnels, booking, invoicing, automation, and more, starting at just £97/month with unlimited contacts.
Need implementation help?
Ikaroa can set up Mailchimp or Notion for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.